Small Business SEO

Does Your Website Suck?… It might…

People use the Internet to find information about products and services; no one wants to waste time visiting a website only to discover an ‘about us’ page coupled with a nice picture of your family and a ‘contact us’ page. They want reviews, specifications, options, pictures - anything that will help them decide what’s best for them… and they want it all right away. Search engines like content too, they’re looking for websites that meet consumer needs and wants, content on your website needs to match a person’s search query, and a 5-page website can hardly do that. Does your 5-page website give consumers and search engines what they’re looking for…probably not. Here are 50 reasons why your 5-page website sucks.

1.       It’s only 5 pages

2.       You think 5-pages is enough and that it’s a good website

3.       You wouldn’t use it yourself if you were looking for similar products and services

4.       It doesn’t have enough information about all of your products and services

5.       It doesn’t answer every consumer’s question “What’s in it for Me?”

6.       You want it to make you $1000s, but you spent $99 on it

7.       You think it should show up on the first page of Google for 100s of phrases

8.       It will never show up on Google for any phrases

9.       It consists of a homepage, an about us page, a contact us page, a services page and a directions page

10.   It makes your company look like it’s stuck in the stone age and out-of-touch

11.   Some guy convinced you that a 5-page website was enough

12.   You believed that guy

13.   Your homepage title consists of your company name, and that’s it - do you own Pepsi?

14.   Your services page also uses your company name as a page title - seriously?

15.   Your entire website consists of 1,000 words, err, characters

16.   You have no sitemap (and for good reason)

17.   50 reasons could easily have been 100

18.   You think it’s a great representation of your company

19.   Most of your competitors that are ranking well have large sites and still #2 is correct

20.   It’s only a matter of time before your site wins an award for “The Worst Site in the World”

21.   You don’t have a blog

22.   You never plan to add a blog because it would require time or money, two things your 5-page website says you don’t want to use.

23.   You never plan on adding more content

24.   The content you did write was done in 5 minutes - all part of your 5-5-5 deal

25.   Consumers go to your site and bookmark it in their “don’t come back folder”

26.   People go to your site and are literally thinking wtf -

27.   Your site isn’t even good enough to get mentioned in this post about 5-page websites that suck

28.   It’s worse than a 6 page website

29.   It’s just shy of not actually making the “website” classification

30.   A person would find a service on your site that they need, but would need to go to another site for more information about your service

31.   People go to your website to learn that you founded the company in 1994 and that they have to drive down to your store for information about what you do

32.   Your designer is so proud of your website that they want you to link to them in your footer

33.   I just said you had a footer, and you don’t

34.   Your website is so lame it needs ads all over it, but you won’t put them there because you think they’ll take away from the content, or a possible sale

35.   You send friends and families to your website and cause them to not trust your recommendations anymore

36.   15 out of 15 people go to your contact us page hoping you have contact information for “website improvement ideas”

37.   The site makes you ask yourself all the time “why don’t I get sales or traffic from my website”

38.   You’re tired of asking that question to yourself

39.   Your website made your wife and friends lie to you - they don’t really like it a lot, really…

40.   You make someone that was paid to review your site lie to his readers

41.   I’m at #41 and it was the first time I needed to think about why your 5-page website sucks

42.   It only took a few seconds to come up with the next reason why your site sucks

43.   On your contact us page you actually put contact information thinking your site compelled them to contact you

44.   You can’t get more than 5-pages indexed in any search engine

45.   If you wanted to deep link to pages on your site - it would be something that could actually end

46.   Your services page is so long, search engine spiders get bored crawling it

47.   OR, Your services page is so short, people spend an hour looking for a link to more information …but there is no link…it was not a 6-5-5 deal

48.   Sometimes when startups with no money and a 1 day old site get discouraged because their site doesn’t have much content, they use your site for a “pick me up”

49.   Instead of adding more pages, you think it’s a good idea to add 90 keyword phrases at the bottom of your homepage

50.   You just read 49 reasons why your 5-page website sucks and you still think it’s great

Can you think of any reasons I’ve left off? Get content on your site so you can properly target more keywords and build links back to your new foundation.